A recent study presented the problems marketers experience with mobile marketing and offer some tips for overcoming those challenges.
The vast majority of businesses surveyed said they are increasing their investments in mobile or social media advertising this year, while simultaneously indicating they experience challenges in executing or successfully tracking ROI on these efforts.
The Mobile Marketing Era is Here.
Today’s consumers are online on the go -using mobile phones more than ever in the history. The mobile internet is booming, all around the world and even where there was no internet before the mobile networks. For marketers, the emergence of the mobile age offers numerous opportunities. As consumers habits undergo unique change, marketers can likewise revolutionise the way they engage audiences and to obtain even more sales, increase engagement,
advertisement, and generate precious ongoing publicity. Mobile marketing also comes with new challenges.
The first question marketers ask themselves
. Is it distinctive marketing venue. , or an incorporation of other avenues? Or, is it simply a device to assist in traditional marketing channels execution?
How does mobile marketing fit within the broader marketing Strategy?
As more people use their smartphones to redeem vouchers or compare prices while shopping both online and in stores, for instance, the mobile channel is turning into the link between the online and offline realms. Mobile has verified itself as the dominant channel in marketing, complementing and supporting multiple other Marketing channels in the multichannel blend. Today, marketers need the skill level to integrate technology-rich channels with additional classic channels to ensure the client experience is seamless whether they are in-store or online, on their Smart phone, or communicating via any of the many other marketing venues. The maturing of mobile creates a more mixed marketing industry, in which endless amounts of users info can be obtained and analysed. As never previously, Today’s marketing agencies are required to possess the technological insight
Marketers should not underestimate the influence mobile marketing has on purchases made in all channels including in-store, online and on mobile devices
The MMA is here to promote, advance and support all mobile marketing initiatives to strengthen mobile as a practice. Mobile is the future of all media, and it is a great future for mobile marketing.
As consumers continue their adoption of mobile into every facet of the shopping journey, modern marketers are challenged to adapt strategies to better fit the mobile-minded consumer.